Consumer Behaviour · 28. February 2019

“For obvious reasons, a marketer who finds that its brand is not in the evoked set of many consumers in the target market has cause to worry.” (Solomon, White, & Dahl, 2016, p. 257)

Consumer Behaviour · 28. February 2019

“Understanding consumer behaviour is good business. A basic marketing concept states that firms exist to satisfy consumers’ needs. These needs can be satisfied only to the extent that marketers understand the people or organizations that will use the products and services they are trying to sell—and do so better than their competitors.” (Solomon, White, & Dahl, 2016, p. 4)

12. August 2017

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